Look For That One Unique Buyer When Selling Your Property



by Leo Kingston


Selling your house can be quite an adventure if you choose to see it that way. It's definitely a job, and when you're the seller it's definitely your job, nobody else's. Of course you can hire professionals to help you when you're selling your home, but the job that can be an adventure is really your own.

I chose to see the process of buying and selling homes as an adventure many, many years ago. And I've explained my philosophy to other people, especially other investors by saying, "When you're selling your house, see it as a treasure hunt for your perfect buyer." That might sound silly at first, but there's a lot more to that somewhat silly idea than first meets the eye.

Breaking it down simply, you have one house, and you need one buyer. You don't need streams of buyers tracking through your home who don't make offers. You need one buyer who wants your home very badly, meaning he or she is just as eager to buy it as you are to sell it. That is what I mean by the perfect buyer; I mean, as a buyer, that person or that couple is ready, willing and able to buy.

These days, there are a lot of buyers who are ready and willing, but unfortunately they are not able to buy. Mortgage lending practices have become so tight and restrictive that even buyers with good jobs and a good credit history are being turned down. It's a very tough situation for buyers and seller alike. Everybody in the market place suffers when the mortgage money is tight. The healthy flow of money is what makes the economy strong, but unfortunately, money was flowing 'way too fast in the last couple decades and that's what is causing problems for us all today.

When you try to sell a home, your only house, you need to find one qualified buyer who is absolutely in love with it, and who has enough cash, or the proven ability to qualify for a mortgage loan to complete a transaction with you. It might sound a little harsh, but you are not looking for just any buyer, you are looking for the perfect buyer, and until you find him, keep looking. Remember what I said about a treasure hunt, and that selling your house is basically an adventure. You'll need to keep those images in mind as you go through the marketing, negotiating and closing processes during your transaction. Having a good, healthy attitude is a big part of success in real estate sales.




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